Why It Is Important To Carry A Wide Range Of Items In Your Store
The consumer goods market has enjoyed an impressive development in recent years. Traditional forms of retail have been overshadowed by the importance of large stores, with increased competition between both similar and different types of retail. Thus, in order to gain and keep their customers, marketers must investigate the factors that influence their choice of a certain type of store. Customers place the variety of the assortment they can find in a store immediately after the store`s location and prices, when describing their favorite store. The assortment is represented by number of products in each category. It basically reflects the diversity of products in each category, not the categories per se, with a large number of Colorado soda company varieties included. For consumers, variety is important for the following reasons:
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